Provides the natural benefits of raw, fresh muscle and organ meat. 
No artificial preservatives... preserved by flash freezing and kept frozen until ready to feed, and/or by freeze-drying which requires no refrigeration (until rehydrated). 
Low in ash and Magnesium (maximum of 0.03%) to help cats avoid Feline Urological syndrome (FUS). 
Absolutely no food coloring added. 
No artificial flavor enhancers that may stimulate overeating and cause obesity. 
Contains naturally high levels of the heat sensitive amino acids Taurine, Carnitine and Arginine that otherwise would be damaged by  heat processing. 
High digestibility results in small, firm stool with low odor. 
Well fortified with essential vitamins and minerals. 
Economical to feed, especially for cattery owners, due to high digestibility and low waste.